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CHALLENGE YOURSELF.
TAKE IT TO THE NEXT LEVEL.

Hear from our clients...

"Following Jon coaching, I feel empowered in my personal and professional life. He helped me understand myself, my role and how to provide the best from me and others. I recommend Crack On Coaching for any managers who want to be better."

Michael HarperCo-Founder, AVANI SOLUTIONS

"What an incredible leader Jon is. His sessions are very engaging. I left every session feeling motivated and with some new skill or knowledge. I look forward to the next one."

Matthew CainGeneral Manager, Honeycomb Houses

"It was great to have Jon educate us on different leadership styles. He brought his own experience in the industry and didn’t hide anything. He told us all our the bad times and mistakes he made as well. Nothing is unrealistic. It was and is all being applied to the real working world."

Olivia MurrayRestaurant Manager, The Ivy Collection

"Jonathan was great to work with and brings all the fun to his training. Our delegates left the day feeling energised and full of ideas to take back to their businesses!"

Suzy TurnerTraining Manager, Brunning & Price Pubs

"It was a pleasure to do my future leaders course with Jon! He’s very knowledgeable and understanding in every step of the journey. I’m very grateful that I had the opportunity to learn different skills within the hospitality industry with him. Once again, thank you 😊"

Julia Zapata OviedoAssistant General Manager, GAUCHO

"I really enjoyed my session spent with Jonathan. He is knowledgeable and structures his time to give the maximum back to us. His communication skills are top notch and you really leave feeling his talk has had a profound affect on your approach to work!"

Imran MalikImranDuty Manager, QUEENS

"Jon has been amazing as a coach from start to finish! Very supportive and knowledgeable, I would highly recommend 🥳"

Yana BogdanRestaurant Manager, Tattu Birmingham

"I am extremely grateful for the opportunity to attend the course with Jon last week. I have to say it was the most engaged I have ever been I would highly recommend Crack on Coaching to anyone looking to improve their understanding of themselves as a leader and their teams! Thanks Jon"

Rose MelhuishHead Bartender, The Botanist

"Working with Jonathan was the best experience I’ve had during my training as a General Manager. He’s not only a Coach but also a Mentor. His dedication to sharing his knowledge and passion for coaching are truly impressive."

Fation BallabaniGeneral Manager

"Another fantastic course by Jon. After spending time with Jon on a 6 week L&M programme a couple of years ago in a previous position, I just had to get him involved with my new team. Every member of staff left today feeling excited, inspired and with a whole new mind set, all thanks to Jon. Thank you, this most definitely won’t be the last time we work with you!"

Bliss KelsallCommercial Director, The Cobbles Collective

"Had the pleasure of attending one of Jonathan’s leadership unleashed courses in Cardiff yesterday. I was skeptical at first however the opening minutes of the day blew all of my expectations out of the water and truly opened my eyes, the day was informative, engaging and Jons depth of knowledge and expertise is incredible. Could not recommend more"

Louis PlattsSpecialist in Inventory (F&F) Valuations to the Licensed and Leisure Industry

"Great session today, Jon was very engaging and made the whole day enjoyable with being fully interactive and give tools to take forward into my life (probably both work and personal!) Highly recommended!!"

Rob ApseeOperations Managerm, Cleverchefs

"Fantastic course! Highly recommend."

Karen Hunt FCCAFinance Manger, Senior Finance Business Partner

"Jon recently delivered a leadership development programme for our team at Wells & Co. An absolute pleasure to work with, Jon is approachable, professional, and committed to delivering real results for his clients. I highly recommend Jon Saunders and Crack On Coaching for any business looking to develop their leadership teams."

Kiran Elliott Chartered FCIPDFractional HRD | HR Consultant

"Insightful coach, practical and motivating."

Simeone MeleRestaurant Manager, GAUCO

"Insightful coach, practical and motivating."

Guilhem MisseriGuilhem MisseriExperienced Operational Manager in Bars and Restaurants

"I think the thing we all loved about Jon is that you can walk into the room and feel however your feeling and he gave it validation. However he is very quick to snap you up and bring you along with the day and by the end of a session with Jon you walk out the room feeling like you can take on the world again."

Stefan Widdowson-WrightGeneral Manager, Honeycomb Houses

"The course was excellent. Jon allowed us to express ourselves. Jon is a very positive character and help us real bond as a leadership team, it has made me more aware of other people’s issues and that has led me to be understand & help them more, as well as the team helping me. Great Team as part of the Wells & Co Family ❤️"

Christopher ReedRetail Development Manager Retail Development Manager, Wells and Co

"Jon is a pleasure to work with and truly is a formidable coach and mentor. He has years of experience to reference, he connects brilliantly with the teams and has just delivered a phenomenal leadership course with two cohorts of managers in our business. Jon stepped up at every stage and delivered an engaging and dynamic course which has set the managers up to with an amazing foundation to grow, confidently challenge and manage teams effectively."

Sophie CanningHead of Talent and Development at Gaucho & M Restaurants

"Jon has made an impact on my life both professionally and personally. He is open and honest and encourages you to be the same. It’s the best way to get the most out of his coaching. I hope to stay in contact with Jon going forward as he has had such a positive influence on me."

Allan McKellarRegional Operations Manager, AVANI SOLUTIONS

"I have been fortunate enough to have partaken of a good few leadership training courses in my career, so Jon’s refreshingly new take on a hospitality focussed leadership course, revealed some great new insight for me. Each stage developed on the last and the dove-tailing of each session was intrinsic to our personal leadership growth. And Jon’s ‘check-ins” between the coaching sessions, were great and also kept our leadership development at the fore. Extremely memorable course indeed."

Adam CulleyTechnical Training Manager, Avani Solutions

"Jon give a very personable, friendly and energetic coaching session on different managment techniques and coaching! had a fantastic day with him and would definitely recommend anyone goes along to a coaching session, even if you are already in managment, I'm sure there will be something that could help you! tha is again for a great day Jon"

Paul HarrowerBar Manager

About us

At Crack On Coaching, we believe one thing above all: Great people build great businesses and great leaders unlock that potential in themselves and in others.

We are passionate about transforming leadership and team culture across the hospitality industry and beyond. Drawing on extensive real-world management and coaching experience, we’ve developed a practical, people-centred approach that helps individuals and organisations achieve lasting results.

Our work is designed to increase team cohesion, enhance performance, and optimise operations, giving leaders the tools and confidence to perform at their best. Whether your team is onsite, remote, or hybrid, we deliver our programmes both in person and virtually for maximum impact and flexibility.

Our mission is simple: Grow leaders. Grow teams. Grow results.

📞 Book a 15-minute discovery call: jon@crackoncoaching.com

HOW WE HELP

Our story starts with leaders. We understand that effective leadership isn’t just about managing tasks — it’s about inspiring, empowering, and guiding others toward a shared purpose. Our mission is to help people overcome obstacles, unlock their full potential, and “Crack On” towards success.

That’s why our training and coaching programmes are designed to help leaders at all levels uncover their purpose, understand their impact, and lead with clarity and confidence.

Through personalised coaching and practical workshops, we focus on developing the mindset, skills, and strategies that enable leaders to perform — and help others perform — at their best.

Our approach goes beyond traditional training. It’s about facilitating real behavioural change, so that leaders leave not only more competent, but also more confident, self-aware, and purposeful in their leadership.

RESULTS

Our coaching framework is built around three core pillars that drive sustainable growth and transformation — for individuals, teams, and businesses alike.

Strengthen Leadership: We help leaders at every level find their purpose, sharpen their thinking, and lead with confidence. Our focus is on developing self-awareness, resilience, and authentic leadership — equipping people to lead, not just manage.

Empower the Team: High-performing hospitality teams are built on trust, collaboration, and shared purpose. Our high-energy, practical sessions strengthen communication, build alignment, and unlock the collective power of the team.

Setup For Success: From purpose to performance, we guide leadership teams through real, actionable change that drives measurable results.

Hear from our coaches

I’m Matt, a qualified Advanced Level Executive Coach, Mentor and Facilitator with over 30 years of experience in leadership and hospitality, My approach blends practical know-how with a big dose of empathy, positive challenge, and a genuine desire to help and support you or your team.

Jon SaundersFounder & LEAD COACH

Georgina JonesMANAGEMENT COACH

Matt HowcroftEXECUTIVE COACH

Discover the unique strengths that make us the UK’s leading choice for transforming hospitality leadership and driving business success

Bespoke Hospitality Programmes

Our customised training and coaching programmes are tailored to the unique needs of any hospitality organisation, from small cafés to large hotel chains, driving team cohesion, performance, ops efficiency.

Unrivalled Hospitality Expertise

Led by Jon Saunders with over 20 years of hospitality management experience, we deliver industry-specific insights that empower leaders to excel in high-pressure environments and achieve lasting success.

Flexible On-Site In-Person or Remote Delivery

Our programmes are available both in-person and online, offering adaptable, hands-on training that builds resilience, adaptability, and emotional intelligence to suit your business’s schedule and day-to-day, YOY needs.

Proven Results with Measurable Impact and lasting lessons

Our coaching has transformed UK hospitality businesses, boosting staff retention, guest satisfaction, profitability through practical strategies and a focus on personal accountability.

Empowering Confident, Inspiring Leaders

We cultivate bold leaders who inspire their teams, fostering a culture of collaboration and excellence that drives sustainable growth across your hospitality organisation.

Personal Connections are at Our Core of success

Our coaching style prioritises genuine relationships and accountability, ensuring leaders and teams feel supported and empowered to unlock their true potential for them and for you.

Always Enjoy The Journey

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Bespoke Hospitality Programmes

Unrivalled Hospitality Expertise

Flexible On-Site In-Person or Remote Delivery

Proven Results with Measurable Impact and lasting lessons

Empowering Confident, Inspiring Leaders

Personal Connections are at Our Core of success

Case Study 1

Become the best leader, make your team productive

Change your life, become the best version

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Coaching is first step in improving your life

Find your purpose

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